https://arab.news/byw4b
- The SDAIA and ICAIRE hope to raise awareness about AI ethics, highlight deepfake risks
RIYADH: The Saudi Data and AI Authority, in cooperation with the International Center for AI Research and Ethics, highlighted the Kingdom鈥檚 efforts to promote the ethical use of artificial intelligence during UNESCO鈥檚 Global Media and Information Literacy Week, which began Oct. 24.
As part of the event, the authority hosted a virtual session on deepfakes and misinformation risks, the Saudi Press Agency reported on Saturday.
The session 鈥渁imed to enrich global dialogue on responsible AI, showcasing the Kingdom鈥檚 experience alongside international best practices for addressing manipulated content,鈥� the SPA stated. 鈥淭he discussion also supported efforts to enhance trust and credibility in media and information platforms.鈥�
The SDAIA and ICAIRE hope to raise awareness about AI ethics, highlight deepfake risks, and support research that protects societies from irresponsible AI use.
Deepfake technology uses advanced AI models to replicate human features, voices, and behaviors, generating highly realistic audio and visual content that is often difficult to distinguish from reality.
While deepfakes have the potential to aid education, they also raise ethical and legal concerns related to privacy, credibility, and protection from misuse.